MIME-Version: 1.0 Content-Location: file:///C:/513AA2D3/localpress.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" local press

Press and Broadcasting in the UK=

 

Local Media

 

 

Task 1

 

Working in small gro= ups, read the local newspapers you have been allocated.

 

 

  • Who do you think the primary target audien= ce for this newspaper is? Justify your answer with reference to age, gender, = social class, locality and other relevant demographic features. How do you kn= ow this?

 

 

 

 

 

 

 

 

Task 2

 

Consider the notes y= ou made in the last two weeks on tabloid and broadsheet newspapers, and features of newspapers in general.

 

 

  • What comment can you make on the typical c= ontent of local newspapers?
  • How do their style and layout differ to the national press?
  • What type of adverts do local papers carry= , and how does this help us to understand their target audience?<= /span>

 

 

 

 

 

 

 

 

 

Task 3

 

Do local papers diff= er to the national press in their function and scope?

 

Do issues such as concentration of ownership, new technology and globalisation impact upon the local press, and in what ways?