Glossary of desktop publishing/printing terms
This may seem like an impossibly long list, but do not despair! You don't have to memorise this list, and some of the terms are more commonly used than others - common layout terms are highlighted in bold. And some of them you may already know!
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advertorial |
advertising/PR feature written to appear as a feature article |
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ascender |
letters that go above the 'x-height', e.g. h, k, l, f (this matters especially when spacing headlines) |
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banner |
headline that crosses the top of the page (also known as streamer) |
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binding |
attaching a plastic spine to a document after printing (commonly used with reports) |
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blurb |
text arranged the top or side of the front page to encourage the reader to look inside the newspaper |
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bodyquote |
large block quote used when to break up text when a graphic is not available |
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broadsheet |
large newspaper like The Herald, The Daily Telegraph, printed across the breadth of a web of newsprint |
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byline |
name of a journalist credited with a report, printed at the start of the article |
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caption |
text found underneath a picture, or occasionally overlaid in white on top of a picture |
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cast off |
edit text to a fixed length (to fit in a space) |
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character |
single letter, digit or symbol |
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circulation |
average net sale of a publication |
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color separations |
see handout |
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columns |
vertical divisions of the page, commonly used in newspapers |
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copy |
editorial - the text of an article; printing - all material for publication, including pictures; a single copy of a publication |
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crop |
trim or adjust a photograph to only show a certain part of it in the final publication |
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crosshead |
small heading, set in the centre of a column of text, separating two paragraphs |
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cut out |
graphic with no background (the background has been cropped away) |
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descender |
letters that go below the 'x-height', e.g. q, g, p (this matters especially when spacing headlines) |
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dummy page |
'mock page' drawn up by subeditor to show position of advertisements, articles, headlines, graphics, etc on page |
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exclusive |
material only appearing in one paper (see also scoop) |
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filler |
stories other than the lead or half lead, usually quite short and without graphics (but longer than NIBS) |
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font |
all the characters (e.g. iflsp PDOWE "%%$£) of a typeface in a particular size - see also typeface) |
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gutter |
see handout |
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half lead |
the second most important story on a page |
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house style |
consistent spelling, punctuation etc (e.g. percent, per cent or %?) |
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inversion |
white text on a black background |
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journalese |
newspaper-generated slang, cliché ridden language |
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kerning |
see handout |
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kicker |
story in special type and settings that stands out from the main part of the page (see also panel) |
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laminating |
heat-sealing a plastic overlay onto a desktop published page after printing |
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landscape |
horizontal print of page ('wide' in Pagemaker) |
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layout |
arrangement of a page, the positioning and sizes of text and graphics |
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lead (pronounced leed) |
the main story on a page |
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leading |
vertical space between lines |
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leg |
any portion of text that is arranged in several columns on the page |
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logo |
name, title, graphic used to identify a regular column or section of the paper (different from the masthead, which is the title of the paper itself) |
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make up |
layout and design of pages of a publication |
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margins |
see handout |
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masthead |
distinctive title design of a publication |
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monochrome |
single colour, usually black |
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mug shot |
head-and-shoulders picture |
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neckline |
white space below a headline |
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newsprint |
poor quality absorbent paper |
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NIBS |
news in briefs, often arranged over one or two columns down the side of a page |
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overline |
subheading that appears above the headline (also known as strap or strapline) |
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page size |
based on paper sizes, e.g. this handout is A4, half of this is A5, double it is A3, etc |
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pagination |
the number of pages in a publication |
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panel |
a story enclosed in rules or borders (see also kicker) |
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pasteboard |
the white, non-printing area that surrounds the page in Pagemaker |
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personal column |
regular column signed by a writer with a by-line, often an opinion piece |
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point |
commonly used type measurement (e.g. the type you are reading now is point 12). Approx 28 points to the cm |
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portrait |
upright page ('tall' in Pagemaker) |
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proofs |
printing proofs allows you to print the pages as they will appear - used for final checking before going to press (allows checking without graphics/non-printing items) |
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pull out |
separate section of a newspaper which can be removed, often with separate pagination (e.g. property section, jobs etc) |
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pundit |
regular columnist who gives their opinions |
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reel |
spindle holding a roll of newsprint |
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roman |
upright type, as opposed to italics |
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scaling |
see handout |
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scanning |
using a scanner to create an electronic copy of an image |
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scoop |
exclusive story |
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serif and sans serif |
see handout |
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splash |
the main page one story |
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strap or strapline |
subheading that appears above the headline (also known as overline) |
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streamer |
headline that crosses the top of the page (also known as banner) |
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subhead |
secondary headline which appears underneath the main headline, giving further information on the story |
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syndicated article |
feature article for publication in more than one journal (e.g. where the same company owns a string of local newspapers in different parts of the country) |
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tabloid |
small format newspaper like The Sun, The Daily Record |
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tracking |
space between characters for that typeface at that point size |
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typeface |
appearance of the type as it prints (see also font) |
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web |
large reel of newspaper |
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web-offset |
system of printing in which the inked page image is transferred from a smooth printing plate on to a rubber roller and then offset on to paper (as opposed to being stamped on to the paper) |
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WYSIWYG |
What-you-see-is-what-you-get (computing term - this applies to Pagemaker, as what you see on the screen is what you will get when it prints out) |
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x-height |
the average height of a type range (excluding ascenders and descenders) |