Glossary of desktop publishing/printing terms

This may seem like an impossibly long list, but do not despair! You don't have to memorise this list, and some of the terms are more commonly used than others - common layout terms are highlighted in bold. And some of them you may already know!

advertorial

advertising/PR feature written to appear as a feature article

ascender

letters that go above the 'x-height', e.g. h, k, l, f (this matters especially when spacing headlines)

banner

headline that crosses the top of the page (also known as streamer)

binding

attaching a plastic spine to a document after printing (commonly used with reports)

blurb

text arranged the top or side of the front page to encourage the reader to look inside the newspaper

bodyquote

large block quote used when to break up text when a graphic is not available

broadsheet

large newspaper like The Herald, The Daily Telegraph, printed across the breadth of a web of newsprint

byline

name of a journalist credited with a report, printed at the start of the article

caption

text found underneath a picture, or occasionally overlaid in white on top of a picture

cast off

edit text to a fixed length (to fit in a space)

character

single letter, digit or symbol

circulation

average net sale of a publication

color separations

see handout

columns

vertical divisions of the page, commonly used in newspapers

copy

editorial - the text of an article; printing - all material for publication, including pictures; a single copy of a publication

crop

trim or adjust a photograph to only show a certain part of it in the final publication

crosshead

small heading, set in the centre of a column of text, separating two paragraphs

cut out

graphic with no background (the background has been cropped away)

descender

letters that go below the 'x-height', e.g. q, g, p (this matters especially when spacing headlines)

dummy page

'mock page' drawn up by subeditor to show position of advertisements, articles, headlines, graphics, etc on page

exclusive

material only appearing in one paper (see also scoop)

filler

stories other than the lead or half lead, usually quite short and without graphics (but longer than NIBS)

font

all the characters (e.g. iflsp PDOWE "%%$£) of a typeface in a particular size - see also typeface)

gutter

see handout

half lead

the second most important story on a page

house style

consistent spelling, punctuation etc (e.g. percent, per cent or %?)

inversion

white text on a black background

journalese

newspaper-generated slang, cliché ridden language

kerning

see handout

kicker

story in special type and settings that stands out from the main part of the page (see also panel)

laminating

heat-sealing a plastic overlay onto a desktop published page after printing

landscape

horizontal print of page ('wide' in Pagemaker)

layout

arrangement of a page, the positioning and sizes of text and graphics

lead (pronounced leed)

the main story on a page

leading

vertical space between lines

leg

any portion of text that is arranged in several columns on the page

logo

name, title, graphic used to identify a regular column or section of the paper (different from the masthead, which is the title of the paper itself)

make up

layout and design of pages of a publication

margins

see handout

masthead

distinctive title design of a publication

monochrome

single colour, usually black

mug shot

head-and-shoulders picture

neckline

white space below a headline

newsprint

poor quality absorbent paper

NIBS

news in briefs, often arranged over one or two columns down the side of a page

overline

subheading that appears above the headline (also known as strap or strapline)

page size

based on paper sizes, e.g. this handout is A4, half of this is A5, double it is A3, etc

pagination

the number of pages in a publication

panel

a story enclosed in rules or borders (see also kicker)

pasteboard

the white, non-printing area that surrounds the page in Pagemaker

personal column

regular column signed by a writer with a by-line, often an opinion piece

point

commonly used type measurement (e.g. the type you are reading now is point 12). Approx 28 points to the cm

portrait

upright page ('tall' in Pagemaker)

proofs

printing proofs allows you to print the pages as they will appear - used for final checking before going to press (allows checking without graphics/non-printing items)

pull out

separate section of a newspaper which can be removed, often with separate pagination (e.g. property section, jobs etc)

pundit

regular columnist who gives their opinions

reel

spindle holding a roll of newsprint

roman

upright type, as opposed to italics

scaling

see handout

scanning

using a scanner to create an electronic copy of an image

scoop

exclusive story

serif and sans serif

see handout

splash

the main page one story

strap or strapline

subheading that appears above the headline (also known as overline)

streamer

headline that crosses the top of the page (also known as banner)

subhead

secondary headline which appears underneath the main headline, giving further information on the story

syndicated article

feature article for publication in more than one journal (e.g. where the same company owns a string of local newspapers in different parts of the country)

tabloid

small format newspaper like The Sun, The Daily Record

tracking

space between characters for that typeface at that point size

typeface

appearance of the type as it prints (see also font)

web

large reel of newspaper

web-offset

system of printing in which the inked page image is transferred from a smooth printing plate on to a rubber roller and then offset on to paper (as opposed to being stamped on to the paper)

WYSIWYG

What-you-see-is-what-you-get (computing term - this applies to Pagemaker, as what you see on the screen is what you will get when it prints out)

x-height

the average height of a type range (excluding ascenders and descenders)